Copyright Douglas Burns. All rights reserved.
Why you should use online videos to market your business.
People in the US have watched 21 BILLION videos online(2011 AC Nielsen study) and online video users are expected to double to 1.5 BILLION by 2016. That means that 79% of people who use the internet frequently watch videos online. And not to mention that videos are ranked higher than text in most Google searches.
Boost your SEO rankings – Did you know that YouTube accounts for 18% of all downstream internet traffic? YouTube is 2nd largest search engine on the web. It has more searches than Bing, Yahoo, Ask and all other search engines. And videos appears in 70% of the top 100 search results listings
Video can boost customer engagement - increase the time customers spend on your website, and help convert sales. Visitors who view videos are 85% more like to buy than visitors who don’t. And videos are more memorable than written content.
Showcase your product/service - since people are more inclined to watch than to read, why not show them how you out perform your competition. Videos allow you to show your service/product in action and create better customer expectations.
Video can be shared on social media (Facebook, twitter, etc…) -
People are more willing to watch a 2-3 minute video than read text for 15-20 minutes. Videos are shared 1200% more times than links and text combined. And every shared tweet results statistically in 6 new YouTube browsing sessions.
Bring testimonials to life – video testimonials tend to be more believable than written ones. Because video testimonial are more personable than their written counterparts and are harder to fake. Potential customers are more likely to believe someone they can see and hear.
Showcase company’s personality – a day in the life of, or videos that personalize your company can help humanize your service/product and create a since of likeability. People like to do business with people they like – give your business a face customers can relate to. And sometimes you just want to have fun and show your people in all their quirkiness
Showcase your industry knowledge – videos that keep your audience informed about the latest news in your industry shows you to be an industry leader.